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1st Legal
Rhino Horn Auction in South Africa

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Registered Rhino Horn is Going on Auction

Amount of Rhinos Poached since 1991 As the demand for rhino horn has increased globally, a trend led by Asia, we have seen the growth of rhino being poached in South Africa escalate at alarming levels to match that demand. We are at a crossroad where we, as a nation, need to view alternative approaches to conserve our species. We need a solution to help us save the rhino.

Brought to you by

Van's Auctioneers

Trade, not aid, will help to save Africa’s rhino.

We firmly believe that legal rhino horn trading is the best way to save the rhino. South Africa has lifted the ban on the domestic trade of the rhino horn, creating the opportunity for valuable rhino horn to be legally auctioned for the first time.

Owning more than 1500 rhinos, John Hume breeds and protects rhinos on his private ranch. His project is a TOPS, Threatened or Protected Species, approved and registered Captive Breeding Operation of White and Black Rhino. He spends over $170 000 every month on security alone, while still covering other expenses, including supplementary feed, veterinary costs and salaries.

Each rhino’s horn is safely and regularly trimmed by a veterinarian and capture team to prevent poachers from harming them. John Hume has more than 6 tons of rhino horn, which he keeps in a secure holding. Now, he is putting some of his rhino horn on auction.

The first legal rhino horn auction in South Africa will commence on 23 August 2017 in the hopes of preventing rhinos being poached for their horns in South Africa and to raise money to further fund the breeding and protection of rhinos.

Any queries? Contact us on 010 040 7916 or email

Latest Articles

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Can Sustainable Utilisation Save Our Rhino?

Sustainable utilisation (SU) is a very popular as well as controversial term among wildlife conservationists. Basically, the idea of SU encourages natural resources to be “harvested” from an animal in a safe manner that will not endang …

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Responses to Your Primary Concerns about the Rhino Horn Auction

After going through all the comments posted on social media in relation to the rhino horn auction, we noticed a few primary concerns about the legal trade in rhino horn. We’d like you to know that we have heard all of your concerns. He …

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About John Hume - World’s Largest Private Rhino Owner

“My name is John Hume, and my passion and mission in life is to save the rhino species from extinction, which I believe it is currently inexorably heading towards.” John Hume, the world’s largest private rhino owner, is breeding and p …

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Rhino Breeders in South Africa - Promoting Blood Free Horns

Trading Rhino Horn in South Africa is Legal Rhino horn trading across international borders has been banned since 1977. It was, however, legal within South African borders up until 2009. As the demand for the horn increased, so did rhi …

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Will the Rhino Benefit from the Legalisation of Rhino Horn Trade within South Africa?

South Africa is home to about 75% of the world’s rhino population. Poaching continues to be a major problem in South Africa. According to South African government figures released, the number of rhino poached in 2016 alone was a scary …

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Frequently Asked Questions

Please view our Frequently Asked Questions below.


The auction will run from 23rd August at 14h00 to 25 August at 14h00.


The auction is an online auction.


The first lot will close at 14h00 and the others will close in 2 minute intervals thereafter. However, if a higher bid is placed on a lot before 5 minutes of close, that lot will extend for another 5 minutes.


Anyone with a permit can participate in the auction as the government has lifted the ban on the domestic trade of rhino horn in South Africa. This means that rhino horn can be traded in the country; however, the ban on international trade is still in force.


You have to register and apply for a permit, please contact us for assistance.


Click here to read more on how to get your permit.

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